The Operations
Behind Your Growth
ScaleOps helps fast-growing brands run smooth Shopify operations - from order processing to theme customization with HTML, CSS & Liquid, custom apps, landing pages and GoHighLevel automation. We anticipate problems before they reach your customers.
About us
ScaleOps brings over 5+ years of hands-on e-commerce experience, working directly with merchants to manage day-to-day store operations - order processing, inventory updates, and integration oversight - while resolving customer issues quickly to keep the shopping experience smooth.
As Shopify Plus Developers, we've supported multiple high-volume merchants: ensuring accurate order tracking and overseeing integrations within the Shopify admin. We're comfortable navigating the full backend - optimizing processes for greater efficiency.
Beyond Shopify, we bring 5+ years of proven performance marketing experience running Facebook and TikTok ad campaigns that actually convert. We've helped scale gym businesses across Australia and beyond - driving leads, memberships, and revenue with data-driven targeting and creative that resonates. Whether it's e-commerce or local service businesses, we know how to build campaigns that deliver real ROI.
We also do theme customization using HTML, CSS and Liquid through Shopify, and we're experienced in building websites, landing pages, and custom apps - plus we're GoHighLevel (GHL) experts. This full-stack capability lets us not only manage tasks effectively but also anticipate potential issues and resolve them before they impact customers - which we know is critical for a fast-growing brand like yours.
What we bring
Order Processing
Accurate order tracking and day-to-day store operations across high-volume merchants.
Theme Customization
Custom Shopify theme work with HTML, CSS and Liquid - tailored, on-brand storefronts.
Inventory Updates
Keeping stock levels, listings and integrations accurate inside Shopify admin.
Customer Support
Resolving customer issues quickly to maintain a seamless shopping experience.
Websites & Landing Pages
Building high-converting websites and landing pages from concept to launch.
Custom App Development
Creating custom apps and integrations tailored to merchant workflows.
GoHighLevel (GHL) Expert
Funnels, automations, CRM and pipeline setup to grow and retain customers.
Facebook & TikTok Ads
5+ years running high-performing paid social campaigns - setup, scaling and optimization for stronger ROAS.
Selected work
A look at the kind of Shopify, theme, and automation work we deliver for merchants.
High-Volume Order Management
Managed daily operations for a Shopify Plus merchant processing thousands of orders monthly, keeping the store running fast and accurate.
- Cut order processing backlog to near zero
- Streamlined admin & integration workflows
- Kept inventory and listings accurate
Custom Theme & Conversion-Focused Pages
Customized a Shopify theme with HTML, CSS and Liquid and built high-converting campaign landing pages aligned with the brand's identity.
- Tailored Liquid theme to the brand
- Built fast, mobile-first landing pages
- Improved checkout flow & navigation
GoHighLevel Funnels & CRM Automation
Set up GoHighLevel funnels, pipelines, and automated follow-ups to capture and nurture leads on autopilot.
- Automated email & SMS follow-ups
- Organized pipelines for clear tracking
- Reduced manual follow-up workload
Paid Social Campaigns That Scale
Built and scaled Facebook and TikTok ad campaigns for e-commerce and gym brands across Australia and beyond, with 5+ years of performance marketing behind every account.
- Scaled spend while improving ROAS
- Data-driven targeting & creative testing
- Grew gym businesses across Australia
How we can help
Services we offer
Shopify Store Management
- Daily store operations & order tracking
- Store health & performance checks
- Integration oversight in Shopify admin
- Inventory updates & customer issues
Theme & App Builds
- Theme customization with HTML, CSS & Liquid
- Conversion-focused websites & landing pages
- Custom apps & integrations
- Process optimization for efficiency
GHL Automation
- Funnels & landing pages
- Email & SMS automations
- CRM & pipeline management
- Lead nurturing & follow-ups
Facebook & TikTok Ads
- Campaign setup & creative testing
- Audience targeting & retargeting
- Budget scaling for stronger ROAS
- 5+ years of paid social experience
ScaleOps was built on a simple idea: growing businesses shouldn't be buried in operational work. We help eCommerce brands streamline their operations, automate their processes, manage customer support, optimize their marketing systems, and handle the day-to-day execution that keeps businesses moving forward. While our clients focus on growth, we focus on making growth sustainable.
Customer Support
Trained VAs who take over your inbox, chats and tickets with care and speed.
Facebook Ads
Hands-on ad management - setup, monitoring and optimization for better ROAS.
Admin & Operations
The day-to-day execution that keeps your business moving forward.
The team
Bryan Mark Paras
Founder & Lead Developer · ScaleOps
Bryan founded ScaleOps after 5+ years of hands-on Shopify work with high-volume merchants. He leads the agency's development and operations, ensuring every client gets theme customization, store management, and automation delivered with precision. When he's not deep in Liquid code or optimizing store operations, he's building the team that helps brands scale sustainably.
Work we stand behind
Let's work together
Tell us what you need
Share a few details about your store and the help you're looking for. The more we know about your business, the faster we can show you exactly how we'll help - and we'll be in touch directly via email or WhatsApp.